Why the health and wellness industry is embracing CBD

September 27, 2019

Why the health and wellness industry is embracing CBD

The UK has seen a considerable rise in cannabidiol (CBD) products over the past few years, with sales already surging by 99% in 2019 alone. These figures are showing no sign of slowing down either, with market research estimating that it is one of the fastest-growing industries, especially within the health and wellness sector. If it continues at this pace, cannabidiol—the non-psychoactive ingredient in cannabis—will be worth a massive £1 billion per year by 2025, the same value as the current UK herbal supplement industry.


These figures make CBD an understandably hot commodity for the beauty industry, and more people are starting to want a piece of the action. An increasing number of British companies are introducing the oil into their products—and consumers are interested in the benefits.

Generation Z are boosting the CBD industry

Generally, what is big in the US will be mirrored on the other side of the Atlantic, and the current fascination with CBD oil is no exception. Since cannabis became decriminalised in some American states, more consumers have been introduced to the huge variety of health benefits associated with cannabinoids, and are taking advantage. Generation Z “ambassadors”—the celebrities and artists who seem to resonate extremely well with people in this age bracket—are promoting the wider effects of cannabis. This may be shocking to baby boomers and millennials, who are far more used to seeing their idols be linked to promoting alcohol rather than marijuana. Lil Pump, for example, was recently announced as a spokesperson for a new weed company, while Elijah Daniel launched his own brand selling “gay weed” marketed at the LGBTQ+ community.


Here in the UK, though, there is still no form of legalisation of cannabis. However, the health benefits of cannabinoids are too great to be dismissed outright. As previously mentioned, CBD oil has traditionally been used to treat a variety of ailments, including anxiety and depression. And with 1 in 5 young adults suffering from a diagnosable mental health disorder, it makes sense that the CBD industry is enjoying success.


Its medicinal usage has a scientific background, too. The human body has its own endocannabinoid system, which is simply cellular receptors which react to the body’s endocannabinoids and the cannabinoids present in cannabis. Because these compounds are so similar, the intake of cannabinoids from cannabis interacts with our body on a very similar level to our biological endocannabinoid neurotransmitter. This means that any CBD products can be easily accepted into the body, with minimal risk of side effects.

The health and wellbeing industry has grown drastically

It should come as no surprise to learn that the health and wellbeing industry has enjoyed a major boom in recent years, in terms of both interest and profitability. In the UK, the industry value was worth almost €23 billion in 2018, and is forecast to hit over €25 billion by 2020, and consumers’ growing interest in CBD could be a factor.


Cult US beauty brand Milk Makeup finally launched in the UK at the start of 2019, including the best-selling KUSH collection, which famously contains cannabidiol. As CBD expert and Graces London creator Shiona Redmond explains, CBD extracts can interact with endocannabinoids located on the skin surface cells, after being absorbed through the epidermis. As she explains, “With the skin being the largest organ of the human body, what we put on our skin doesn’t only affect the skin, but it can have long-lasting effects on our health and general wellbeing.”

Big industry names are launching CBD products

Makeup powerhouse Sephora recently began stocking CBD-filled products, both in-store for American and French shoppers, and online for international customers. Beauty and skincare products like hemp seed facial oils and body lotions are amongst their best sellers. Sephora’s VP of Skincare Merchandising, Cindy Deily, explained to Marie Claire how they tested hundreds of products containing the oil, ultimately giving them the finely-curated list available to customers.


One of the frontrunners in terms of makeup, Estée Lauder, also released its own cannabis-infused product as part of their Origins line. According to Julie Van Ongevalle, the SVP and Global General Manager for Origins, the brand released the product only after cannabis became more mainstream. “We didn’t want to shock our customers,” she explained.


Holland and Barratt became the first high-street brand to stock a CBD skincare range, bringing a more affordable version to the masses. The brand stocks products from Dutch firm Jacob Hooy, and since they first hit the shelves, sales shot up by 37%. Because of this immediate success, Holland and Barratt announced it would be adding a wider range of products to the selection, offering customers even more options to choose from.


Now, more brands are offering their own CBD-infused beauty products. Here at Caneaze, we offer creams and skincare products which contain high-quality cannabidiols in varying strengths, making it easy for anyone to start seeing the benefits immediately.





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